Creative Producer
 

Sebastiano Tronchetti PROVERA

Creative Director

Sebastiano Tronchetti Provera is an influential and innovative multi-media creative with a global presence. As the Founder, CEO, and Creative Director of Mataeria Communication Agency in Milan and New York, he is a visionary leader adept at ideation, development, and turnkey event management for executive stakeholders. With a strong background in film production and visual design, Sebastiano has curated impactful cultural events, including "Reimagining The Everyday Landscape" at the Italian Cultural Institute of New York in 2005. His work has been recognized for its cultural significance, earning him a Bronze Medal from the Italian President.

 

Creative Market Planning & Execution • Budget Management & Cost Controls • Market Research & Competitive Analysis • Team Leadership & Supervision • High Profile Event Planning & Management • Editorial Functions & Media Placement • Public Relations & Agency Management • Advertising & Promotional Writing

 

MILANO CORTINA 2026

CONSULATE GENARLOF ITALY

Videoprojection, 2024

 
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BACKGROUND

Summary of Qualifications

  • Creative Leadership & Event Management: Visionary multi-media Creative with a global presence and over 15 years of experience as Founder, CEO, and Creative Director of Mataeria Communication Agency (Milan & New York). Proven ability in ideation, development, and turnkey event management for executive stakeholders, including high-profile projects like "Peter Lindbergh on Beauty" for Pirelli and curating "Reimagining The Everyday Landscape" for the Italian Cultural Institute of New York.

  • Film Production & Visual Design: Accomplished in film production (New York Film Academy graduate) and proficient in visual design, with a portfolio including documentaries and art installations.

  • Art Expertise & Cultural Acumen: Recognized art expert with a Certificate in Art Business from New York University. Awarded the Bronze Medal by the Italian President for the cultural significance of the "La Memoria della Pietra" art installation.

  • Multilingual Communication: Fluent in Italian (mother tongue), English, and French, with conversational Spanish, enabling effective communication in international environments.

  • Technical Proficiency: Expert knowledge of Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects), Apple Final Cut Pro, 3D design (Blender), and various CMS platforms (Joomla, WordPress, Squarespace).

  • Brand Awareness & Campaign Strategy: Dedicated to driving brand awareness with a proven track record in producing impactful events and campaigns for diverse clients, including governmental organizations (Italian Foreign Ministry, Israeli Mission at the UN) and corporate entities (Pirelli, Cassa Depositi e Prestiti).

  • Diverse Industry Experience: Background includes roles in real estate sales, CrossFit coaching, press relations, and production coordination, demonstrating adaptability and a broad skill set.

  • Business Operations: Experienced in scaling business operations and managing projects from conception to completion.

 
 

Peter Linberg’s On Beauty, Cipriani Downtown,

Producer - 2016

 
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resumee

Professional Experience

CEO , MATAERIA, LLC, Milan-New York - 2007/Present

Budget Management, Direct public relations, product marketing, marketing communications, promotional events, company web site, advertising, and sales team support.

PRODUCTION COORDINATOR, THE X FACTOR, Italy - 2010

Coordinated logistics for cast and crew. Supervised individual performances and technical staff. Stage director for nightly shows.

PERSONAL ASSISTANT TO MARCELLO LAGO, ADVERTISING DIRECTOR, Milan - 2006

Managed daily agenda. PR. Project Development. Team Supervision.

PROJECT DEVELOPMENT, FOUR ONE MUSIC AND EVENTS, Milan, (producer of music events and festivals) - 2005/2006

Developed proposals and budgets based on client needs; implemented production.

PRESS AGENT, GOIGEST SRL, Milan - 2003

Responsible for communications for major client La7 (TV network) and for special events: Telecom Italia SpA, Pavarotti&Friends, Alice Music Awards.

PRESS AGENT MEDIASET SPA (TV network), Milan - 2002

Covered sports and news programming and media relations.

PRODUCTION ASSISTANT, FOUR ONE MUSIC, Como - 1997/2000

Ticketing, Planning, Coordinating production staff.


 

“It’s not us, me and Cynthia, who went looking for Alice. She came to us instead. Last year, Pirelli asked us to put together a show for the launch of its Calendar — that was dedicated to her —. From that idea, this show was born.”

Moses Pendelton, founder of the momix


PIRALLI CALENDAR LAUNCH IN NEW YORK CITY, PRODUCER 2017

 
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Academic curriculum

Education

 
 

New York University, Certificate in Art Business, New York, NY 2014

Incampus Mediaset-IULM University, Master Degree in marketing and communication, Milan 2005–2006

New York Film Academy, Graduated in Film Making, New York, NY 2004

IULM University, Diploma, Communication Science and Technique, Milan 2000–2004

 

Bronze Medal appointed to sebastiano by the Italian President of Republic Giorgio Napolitano for the event La Memoria della Pietra (The Memory of the Stone)


LA MEMORIA DELLA PIETRA, EXECUTIVE PRODUCER

 
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Documentaries

DIRECTOR

 

BEIT CAMPAIGN EVENT NYC - ITALIAN MINISTRY OF TURISM ADN ITALIAN CONSULATE GENARL, CREATIVE/PRODUCER 2022

 
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 Reel

Producer

 

Reimagining the everyday landscape

Gaetano Pesce e Gianni Pettena at the italian cultural institute of new york

Curator, 2025


 
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My company

 
 

My blog

 
 

The fascinating projection was made on a semi-circular screen (...) positioned at the beginning of the famous Forte dei Marmi jetty was the ideal curtain to the show that is the sea of Tuscany. We chose three projectors EB-J10000 (...) that made the experience unforgettable.

Carla Conca EPSON COUNTRY MANAGER 


L’ORO DEI MARMI - PRODUCER

 
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